An Exclusive Look: Rebecca Minkoff first time appearance In Italy!
An Exclusive Look at Rebecca Minkoff first time appearance In Italy!
The special Rebecca Minkoff’s event in Milano organized by YouConcept LTD
Rebecca Minkoff, leading Millenial designer, continues to rise in Europe thanks to the support of TODO, an Italian company that bets on the potential of an innovative American brand.
The designer with an international fame has captured well in advance, the new paradigms of the fashion world. Rebecca Minkoff not only became influential and famous because of her handbags but is now a brand that proposes a complete total look for every occasion with a skill that lies in her ability to design a ready-to-wear and accessories line that do not compromise the style details but is accessible to everyone. The collections of the designer are loved by international stars such as Kiera Knightley, Ashley Green, Reese Witherspoon, Jessica Alba, Beyonce, Solange, and Jennifer Lopez.
The designer on the 28th of November will host a press event in Milan Via Archimede to present her brand and innovation ideas to students from the Social Academy by Condé Nast, journalist, bloggers, and influencers. As well the Minkoff will the hosting her second event on the 29th of November in her store located in Venice, where press, celebrities, and influencers will be host to a more private event with the designer.
This brand expansion project in Europe is managed by the company TODO: a joint venture between Tomorrow London Limited and Doro Group S.r.l., who have immediately seized the great potential for the brand and decided to invest in their country.
Marco Doro, Doro Group CEO, comments with enthusiasm “We chose to bet on Rebecca Minkoff because we strongly believe in the potential that this brand can express in Europe”.
Stefano Martinetto, CEO of Tomorrow London Holding, “We have been working with Rebecca and Uri for the past 5 years.We are pleased to support the creativity of diverse cultures and origins that stretch over to the world of streetwear, of design, and of affordable luxury. With a common intent and collective synergy of competencies, we, therefore, created TODO with the Doro Group to manage the licensing in Europe of accessories, leather goods, shoewear, and ready-to-wear of Rebecca Minkoff and Uri Minkoff, in whose commercial capabilities we have extreme confidence in,” states.
Both Martinetto and Doro quote: “The first goal was the inauguration of the new store in Venice that will be added to the mono-brand stores in New York, Los Angeles, Chicago, and San Francisco.”
